This extra information might be the push a searcher needs to click on the link to your website. Rich text is then displayed with the Google search result.
Rich text is a snippet of HTML code that tells Google what information the webpage contains. You should also understand how Google forms the rich results. The Google rich results testing tool can help you understand how your search result will display in their SERPs, so take advantage of this tool. As most users search the web using their phones, it is important to test using this agent, but you should also check other options to reach the maximum amount of users.īecause Google is one of the most popular search engines, it is important to understand how your website can be displayed in its SERPs. If you would like, you can also test using a user agent to see what rich results will appear on different types of user devices like smartphones and computers. You can edit the code and test it as many times as needed to get the results you desire. You will need to make sure you switch from URL to code by clicking the code button right above the search box as URL is the default. There is also an option to run the test using code. Review the results and make the necessary changes so that you have a greater amount of rich results at your disposal. This should return a list of rich results found on your webpage as well as errors. All you need to do is paste your website’s URL into the search bar and hit the Test URL button.
Google Rich Results Testing ToolĪs mentioned, Google offers a free rich results testing tool. Google offers a rich results testing tool to help you see how the information available online will transfer to rich results on the SERPs. Rich Results Testing ToolĪ rich results testing tool will tell you what content on your website can be used for rich results and what information that would be used for rich results that you lack. As such, learning the answer to the question, “What is a rich results testing tool?” and using these tools is important. To reap these benefits, you need to structure your website in a way that allows for different types of rich media. So why should you use rich results? The extra information provided by rich results can grab the attention of and ultimately attract more customers to your business.
For example, if you search for bakeries in your area, and the bakery’s rating or price appears along with the usual meta description, title, and, URL, it is a rich result. The extra content listed along with a specific search result is what makes it a rich result. When you enter a search query and hit go, all the listings that appear are the search results. Before you can answer the question, “What is a rich results testing tool,” you must first understand what rich results, sometimes called rich snippets, are.